If you’ve spent even one summer in the Texas heat and humidity, you know the drill—stepping outside feels like walking into a blow dryer. And your hair? She’s fighting for her life.
Enter: PuraLuxe, a game-changing, protein-based smoothing system that actually works with the Texas climate—and plays nice with your color and extensions.
This protein-based, formaldehyde-free smoothing system is designed to give you humidity-proof hair without compromising your health, extensions, or hair health.
Whether you’re enjoying a lake day, hitting the coast, or just trying to make it through humid afternoon errands, this treatment helps your hair stay polished and manageable.
PuraLuxe is not your average hair smoothing treatment. It’s a science-backed system that:
Think of it as a reset button for frizz—without damaging your strands or your scalp.
Built-In Protection from the Summer Elements
While PuraLuxe isn’t marketed as a UV treatment, it’s got some serious protective perks:
Want extra protection? We recommend pairing your PuraLuxe results with a UV-filtering leave-in spray for double the defense.
One of the best parts? PuraLuxe is extension-safe and won’t interfere with your color. That means no weird reactions, no bond breakdowns, and no fading. Just silky, smooth hair that plays nice with your lived-in balayage and hand-tied wefts.
Between the heat, the pool days, and the sweat (we said it), summer can be brutal on your hair. The PuraLuxe treatment acts like a shield against all of that. You’ll spend less time heat styling and more time loving your hair.
Bonus: It can last up to 3 months with proper care, making it perfect for vacations, weddings, and every sun-soaked moment in between.
Ready to say goodbye to the frizz and hello to your summer hair glow-up?
Book your PuraLuxe treatment at NOVA STRANDS Salon servicing clients in Plano and Frisco, Texas and let’s get you that smooth, shiny finish—all without the chemicals.